Tricking out your ride is big business
Remember that show on MTV with rapper Xzibit? If not, the premise of the show was that they would take someone’s beat up old car and completely rebuild it, giving it custom wheels and completely overhauling it to make it into this kind of mutant car with a bath tub in it.
Yeah like nobody would steal a car that had an Xbox in it? I always wondered if people, thieves really would target those tricked out cars with 22″ rims and tires and steal all the booty off of it making the car again into a complete piece of junk.
Well that show really turned into a pop culture phenomenon and then you have folks tricking out their ride with everything from plastic spinners at Wal-mart to doing the full on detail, going all out with televisions in the backseat to chrome wheels .
Nascar.com says that getting wheels tricked out is one of the most common car upgrades out there today. While most people are content to ride with their off the shelf wheels, there is still a market for a total wheel upgrade. It really is the car accessory of choice. It’s funny because that used to be having a tape deck , or CD player. Now that’s a spot for your IPod and those off the shelf tires, hell to the no, those just have to go.
Wheels and rims are now a $3.23 billion industry. And that figure has doubled what it used to be about a decade ago. So what is with the obsession with Americans wanting to trick out their ride? Really it is all about opulence. It’s “keeping up with the Jones’s.” It’s having something that somebody else doesn’t.
As the world becomes more technologically advanced we crave more upgrades. Society is all about upgrades now: phones, cars, houses, wives (ha), and now wheels.
Or just blame it all on MTV and Pimp My Ride . Because everyone knows MTV is always a good and willing scapegoat.
No related posts.